Word: mrs
(lookup in dictionary)
(lookup stats)
Dates: during 1950-1959
Sort By: most recent first
(reverse)
...Ovid, The Art of Love With a clink of vials and a wafting of odors, the mysterious rite begins. It is 6:45 a.m., and her husband is still abed, but pretty Mrs. James Locke sits before a mirrored table in her three-room San Francisco apartment, her blonde hair covered by a filmy nylon cap. Over an array of multiscented bottles, sticks, jars and tubes, Jean Locke hovers like an alchemist. She cleans her skin of night cream, anoints it with icy water - and for one brief moment shows her true face. Then, slowly, comes the metamorphosis...
...wrists. With a dark pencil she shapes her eyebrows to give an artful lift to her expression, brushes her lashes with a penlike wand to emphasize her blue eyes. Finally, 20 minutes later, she spreads on the finishing touch - an orange lipstick to match her fingernail polish. As Mrs...
...around the world," says British-born Anthropologist Ashley Montagu, "that American women are the most beautiful-and that they can make themselves even better than they are. The beauty industry is, socially, highly important and desirable. There is certainly a magic transformation performed on women who enter appearing like Mrs. Malaprop and leave as beautifully embellished as Madame Recamier reclining on her chaise longue...
...emphasis on speed and convenience has attracted millions of new customers. The oldtime mudpacks have been replaced by Pond's 37-second face cream; Mrs. Potter's walnut-juice stain, a turn-of-the-century hair dye, has given way to Roux's five-minute hair rinse. The squeeze bottle and the aerosol container have revolutionized the use of old products, led to new ones, e.g., hair spray, which has grown to an $84 million business in only seven years...
...women chase the elusive dream of beauty with such frightening energy? The obvious answer-that they want to appear more attractive to men-is only part of the truth. Women insist that it is the psychological lift that makes cosmetics important in their lives. Says Mrs. Ruth Kay, a Cleveland housewife: "If I feel down, I take extra pains with makeup. When a woman feels she looks her best, she radiates a pleasant attitude and gives the entire family a lift. Without makeup she is self-conscious and won't put her best foot forward...