Word: ms
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Dates: during 1970-1979
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...when to blow the whistle on the boss." In fact, one magazine this month has everyone of those articles. It even has the requisite beaming cherub on the cover, Yet there's a twist; this grinning infant is perched on an IBM Selectric typewriter. The magazine in question is Ms...
...Ms. burst onto the scene three years ago with the help of a lot of money from Kay Graham of The Washington Post, and an editorial staff garnered from New York Magazine. Its first issue's cover girl was Wonder Woman, and she embodied the rising hopes for the new venture. Contrary to the usual pattern of American business, however, a dozen imitation "feminist" magazines have not sprung up in its wake. So Ms. is left being the sole mass-media spokeswoman for the woman's movement--a difficult position, to say the least. As Wonder Woman's face fades...
This month's issue makes the answer very clear. The communally run Ms. editorial staff must finally have decided just who its target-group should be. If the ad of the skinny young woman in her Danskin leotard and silk skirt that also recently ran in the New Yorker doesn't give it away, the articles on how to buy a sewing machine, or on Buffy Sainte-Marie, or the photographs of Andre Malraux and Jean Cocteau will. This magazine is for the wealthy, skinny, urban woman who probably has a job as well as a husband and household...
...Ms. Erica Jong's heroine's idea of sexual bliss [Feb. 3] seems to derive from masculine flatulence and her partner's unwashed feet. It is not uninhibited openness but commercialism; not Molly Bloom or the powerfully abominable Henry Miller, but a shrewd hawking of The Most Repulsive as The Most Sincere, in keeping with Madison Avenue gospels. Male characters, supposedly psychoanalysts and Freudians, speak and act like disgusting junior-high-schoolers with IQs of 70. Ms. Jong so often refers to herself as a writer that a suspicion arises whether she is not just someone...
...views about her dead lover hardened. He became a violent sexist who had manipulated her love in large and small ways, including once writing "wash me" on a refrigerator to remind her of her domestic duties. In 1973 she wrote a long rambling feminist manifesto and sent it to Ms. magazine along with a set of her fingerprints to prove its authenticity. It included gratuitous details about the sexual problems of Melville and Rudd and said of the Attica dead, including her former lover: "I will mourn the loss of 42 male supremacists no longer." The article evoked the heaviest...