Word: ms
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Dates: during 1970-1979
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SISTERHOOD used to mean sororities, their secrets and women who were the chosen elite. Yet times gradually change and, thank God, so does social consciousness; sisterhood is expanding to embrace over half of mankind. A new magazine for women, "Ms.", has just made its debut. These days the fact that it is written, published and edited by women, and headed by no less of a cult heroine than Gloria Steinem, imbues the whole thing with a bit of chic. Men as well as women have been paying $1.50 for the privilege of glancing through the shiny red spring preview issue...
...times, "Ms." smacks of slickness. One gets the obvious message that this is the production of professionals, but the too-clever drawings can be cloying. Though advertisements for vaginal deodorants are conspicuously absent (the latest "Consumer Reports" declared that they are irritants), the ads are not completely consistent with a "liberated" ideology. One page asks: "Could a woman become a Merrill Lynch Account Executive?... How financially motivated are you?" Other ads play on the wish for prestige, or the need to be desirable...
...articles in "Ms." occasionally lapse into polemic. A piece on "Men's Cycles" is more concerned with exploding the myth of male biological stability than with mitigating the effects of human cycles. The thesis that violence is a 'masculine' way of solving conflict is self-righteously assumed by a writer who has apparently forgotten about Indira Gandhi and Golda Meir. In "How to Writes Your Own Marriage Contract", achievement in male terms, i.e., production of marketable goods, is substituted for housework. The danger here lies in women identifying too closely with men and their desires. If worst came to logical...
...bursts of shaky rhetoric can be excused. "Ms." should in no sense be construed as just a gaggle of paranoid women sounding off. If the writing seems overly forceful in places, it arises from the conviction that shouting works better than subtlety. Women must pass beyond the limitations of polemic, packaging, and advertising in "Ms." and more seriously consider exactly what these people are trying to say, what they see in our culture that they are striving to change...
...Ms.", for the uninitiated, is pronounced "miz" and is a form of address which recognizes a woman as an individual, rather than by her relationship with a man. "Ms." magazine is dedicated to helping women realize that they, too, are whole people, that women share many things and that the growth of understanding between them can be tremendously exciting...