Word: msa
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Dates: during 1980-1989
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...County Meadow Party candidates Opus and Bill the Cat may have only a handful of votes in their bid for the presidency in 1984, but their real-life Meadow Party counterparts at the University of Michigan managed to "slime" their way to victory in a recent Michigan Students Association (MSA) election...
...MSA can get these printers--and anyone can get them--they can tell people about it," Marwell said...
With rare exceptions, so has the eminence of the solitary programmer. Much of the latest personal-computer software is too complicated to be written by any individual. MSA, the big Atlanta software firm, uses at least eight people to complete a business program and sometimes as many...
...which are big and medium-size business machines. So great is IBM's pre-eminence that rivals often seem to be running in a different race. Digital Equipment, the No. 2 computermaker, has less than one-fifth of IBM's sales. Says John Imlay Jr., chairman of MSA, an Atlanta-based software company: "IBM is simply the best-run corporation in American history...
...Peachtree Software sold out to Management Science America, a company that had previously concentrated on programs for mainframe computers, for $5.5 million. The new owners invested in television advertising, which was practically unheard of in the industry, and heavily promoted the Peachtree logo. Says John Imlay, 46, chairman of MSA: "The key thing is that we poured a great deal of money into brand recognition." Peachtree's sales took off, in part, because the software can run on the popular IBM personal computer. Revenues reached $9.4 million in 1982 and are expected to double this year...