Word: msn
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Dates: during 1990-1999
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...buzz ROBERT SEIDMAN, NetGuide: "MSN uses the television metaphor to organize its service, where everything's a channel or a program. It makes MSN extremely easy to navigate and lets the service take advantage of new technologies like Java and ActiveX...
...incorporate a link between its proprietary network system and the much-touted (and honestly, inferior-to-Macintosh) Windows 95. This link took the form of a ubiquitous icon on the desktop, which would encourage users of Windows 95 to gain immediate and easy access to the Microsoft Network (MSN). Since MSN was new to the internet provider market, it would be at a decided advantage in gaining new subscribers. More than 80 percent of the world's computers run Microsoft Windows and almost all of them will invariably upgrade to Win 95. With an omnipresent advertisement for and gateway...
...vehicle for this is Microsoft's first online service, the Microsoft Network (msn), which Gates unveiled this month. In a typical Gates marketing ploy, the network software comes bundled with every copy of Windows 95. This gives his offering an edge over every other online service promising access to the Internet. "The numbers are pretty simple," says Allen Weiner, an analyst at Dataquest. If only 10% of the 30 million people expected to buy Windows 95 this year click on the button that lets them connect to msn-and through it, the Internet-that's 3 million customers...