Word: msn
(lookup in dictionary)
(lookup stats)
Dates: during 2000-2009
Sort By: most recent first
(reverse)
...landscape is still shifting as retailers try to track consumer behavior. Here's a twist: while mega-portals attract boatloads of shoppers--Yahoo, MSN and AOL (owned by the same corporate parent as TIME) rank among the 10 most visited shopping sites, according to ComScore Media Metrix--consumers don't usually think of them as shopping sites, notes Carrie Johnson, e-commerce analyst at Forrester Research. In fact, Web users often land in a portal's shopping area by accident, attracted by an ad that appears as they are using e-mail or checking sports scores. While reading about Tiger...
...value of portal exposure, they know that they are ultimately responsible for making sales. "If Yahoo sends me 1,000 customers and I can't close the deals, then that's my fault," he says. The $3 million that Overstock spent last year to promote products on Yahoo Shopping, MSN Shopping and AOL Shopping together generated a quarter of the company's $120 million in consumer sales, Byrne says. Overstock doesn't share revenue with any portals...
Small retailers have been pushed clear off the field at MSN Shopping. The site's searchable database includes only products of 160 top-tier merchants, such as Dell and Sharper Image. Though MSN has experimented with revenue-sharing deals, it prefers dollars for clicks because of the greater predictability of the revenue, says Jim Barr, MSN Shopping's general manager. A typical deal might generate 25[cents] per click for a guaranteed 8 million clicks a year, or $2 million from a single merchant. Similarly, AOL's shopping area will expose you to only about 250 merchants, mainly leaders...
...buzzword: convergence, a concept that predicted the blurring of boundaries between smart boxes (the PC) and dumb ones (the TV). Problem was, people loved their idiot box just the way it was, idiotic. So the PC stayed in the living room, a disappointed Microsoft renamed WebTV as msn TV in 2001, and convergence was relegated to the Internet-boom graveyard, next to Pets.com and retiring before 30. Pass the remote. Sometimes, you can't keep a good buzzword down. The microchip is once again creeping toward the living room. And this time, thanks to a wave of new products...
Born in an Irish farming village, Gibbons, 44, has landed near the top of Microsoft's Internet business. She has helped MSN, the company's Web-portal service, become Europe's top entry point to the Internet, partly by allying MSN with mobile providers. As MSN's vice president for Europe, Africa and the Middle East, she will roll out access in 16 countries this year. Gibbons is a self-described culture vulture who frequents art galleries and Friday-night Shakespeare in London...