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Ideal Significant Other: Someone who understands why MSN messenger is better than...
...BADLY. FOR months the Yahoo! CEO had watched as the head of his entertainment division, Jim Moloshok, met repeatedly with Mark Burnett, producer of the Survivor series, trying to land the exclusive Internet rights to Burnett's other hit show. Semel knew Burnett was talking to competitors AOL and MSN too. So early last fall the former co-chairman of Warner Bros. made a Hollywood move: he combined a personal plea with a hard sell. When he walked into Burnett's office, Semel didn't waste time with niceties. Burnett recalls, "He said, 'We want to provide valuable content...
Yahoo! is not the only engine searching for the content holy grail. The other major Internet companies--Google, AOL and MSN--all have their own strategies to capture more eyeballs for their sites. AOL (which, like this magazine, is owned by Time Warner) has worked with shows like Big Brother and Who Wants to Be a Millionaire? on advertising cross-promotions and last month announced it was talking to TV production houses about developing its own online content. Microsoft, though slower to embrace Hollywood, is putting its Encarta encyclopedia on its search site. Even Google, which says it is committed...
...just as you would to search the Internet. Although Google's program scours Word and Excel documents, Outlook messages and more, to find matches for your queries, it recognizes audio and video only by file name. Microsoft's desktop-search program, on the other hand - part of a new MSN Toolbar Suite (beta.toolbar.msn.com) - examines the metadata embedded in multimedia files as well. The MSN program also allows you to create different indexes for separate user accounts. So if you share a computer with, say, your kids and want to maintain some privacy, you can still keep them away from...
Microsoft's desktop-search program, on the other hand--part of a new MSN Toolbar Suite beta.toolbar.msn.com)--examines the metadata embedded in multimedia files as well. The MSN program also allows you to create different indexes for separate user accounts. So if you share a computer with, say, your kids and want to maintain some privacy, you can still keep them away from any files you have hidden. (With Google, you'd have to exclude those files from the index altogether...