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...Meisel, 38, kept intact a business plan that has proved successful, if controversial. Overture invites advertisers to bid for placement in its search results, with the higher bidders getting the top spots. Rather than marketing itself as a destination for users, Overture partners with such companies as AOL and MSN. In October the company, based in Pasadena, Calif., reported its first profitable quarter...
CHEAP $949 DELL INSPIRON 2500 It may be low on frills, but with an 800-MHz Celeron processor, a 10GB hard drive and a 12.1-in. backlit screen, this Inspiron can handle most essential tasks. Six months of MSN Net access are included, but you'll probably want to double the 64MB of RAM. www.dell.com...
Frankly, I wanted more. I didn't just want ads to disappear; I wanted to savor the kill. Enter PopUp Killer from xfX JumpStart. Another free download (from software.xfx.net) this PC-only program works on Navigator, Internet Explorer and MSN Explorer browsers. Because it takes longer to install and involves some tinkering to get it to work just right, it's best for more experienced users. But, oh, what joy! Not only does Killer keep a detailed log of every ad it annihilates, it makes a satisfying thunk! when it nabs one. Such a lovely way to take revenge...
...often chronicled setbacks lately, losing hundreds of millions in the dotcom collapse. But GoTo, based in Pasadena, Calif., looks like a winner. GoTo's sponsored searches are ubiquitous. Along with the action on its own site, GoTo powers searches on most other major engines, including AOL, AltaVista, Lycos and MSN. GoTo's stock has quadrupled in a year, and in a punishing investment market the company raised an additional $60 million in funding last week...
...problem with this Wall Street dream scenario is that it's a nightmare for regular folks like you and me. We want AOL and Microsoft to compete--brutally, aggressively and without surcease. Why? Because it's great for all of us that Microsoft is trying to improve MSN, lowering its monthly fees as soon as AOL raises its own. Competition will keep prices in check and improve both services...