Word: msn
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...with the dot-commerce age, because it's more ad than drama. Aimed at young Web surfers, the smart, saucy sitcom's natural audience, it's really a child of the ingenious Internet marketing for The Blair Witch Project. It was promoted entirely online--in part through Microsoft's MSN website--and the 10-minute episode, with hard-hitting information about the characters' period hairstyles, is strictly fan-club stuff. There's the all-empowering Web for you: why rely on Entertainment Tonight when you can do your own puff pieces...
...first, a few disclosures are necessary. Readers have the right to know that TIME magazine will be part of AOL Time Warner. The author of this essay, by contrast, has a day job as editor of Slate, an online magazine published by Microsoft. Microsoft owns an online service, msn, that competes with AOL. Microsoft and AOL Time Warner will have competing investments in the cable industry. On yet another hand, Microsoft and Time Warner are co-investors in a high-speed cable-Internet connection business called Roadrunner. On a fourth hand, Microsoft owns a chunk of AT&T, which owns...
Gone are the days of Solitaire. Hearts and Minesweeper are all but obsolete. Classic computer procrastination techniques of yore have been usurped by flashy new Internet games on countless media-related sites. By putting up with a few MSN ads, the joy of online Jeopardy and "Las Vegas Casino" can be yours. Contestants beware: game chat rooms can suck hours (and e-mail addresses) away...
...computer call waiting. This summer Actiontec became the first company to sell a call-waiting modem. And this fall software-only services are popping up everywhere. Callwave, Pagoo and Prodigy all offer programs you can download from their websites and use for up to $5 a month. In October MSN launched a $5-a-month, members-only service in Atlanta, Seattle and San Diego and plans to go nationwide by March. Research firm IDC predicts that more than a quarter of U.S. households will use an Internet call-waiting service by the end of next year...
...MICROSOFT, ALL THE TIME What, me a monopoly? Judge Jackson's findings don't seem to have discouraged the rebels from Redmond. The two compact MSN Web Companions that made their first live appearance at Comdex may have been built by the European TV maker Vestel, but everything else about them is pure Microsoft. The Web-only terminals run Microsoft's slimmed-down Windows CE, connect with MSN Internet access and feature MSN Web services like Hotmail. Due out next year, they'll retail...