Word: msn
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...access through phone lines, but cable and wireless technologies could lure impatient users away from cumbersome dial-up services. Customers could also become turned off by the increasingly intrusive ads, upon which AOL's flat-price business model now depends. And while Microsoft has yet to perfect its own MSN service, even Case observes that Gates' behemoth usually gets things right on the third or fourth try; when Microsoft finally gets its browser, mail, Internet access and content fully integrated into its Windows operating system, users may find it easier to get to the rich content of the Web that...
...that include everything from licensing the online magazine Slate--on AOL starting this fall--to becoming part of Microsoft's "Active Desktop," which will let AOL deliver information to Windows computers using new Microsoft technology. Pittman, for one, feels AOL holds a better hand: "Microsoft's destiny is not MSN...
...more than six months, a team at Microsoft has been working on its own search engine/-directory, code-named Yukon. The company should have a beta version up by October, with a launch date of January. Yukon will most probably be released directly on the Web, not on MSN, the company's members-only Net service meant to compete with AOL. Rumors of BILL GATES' foray into the Web's most popular genre have been floating around Silicon Valley for months, but until now no one knew whether he planned to buy an existing engine or create...
...that's possible on the Internet," Bejan says, noting that while 30 million people now have access to the Web, "we want to bring the next 10 million online." For the next six hours, I get a glimpse of how. Hundreds of people are involved in creating MSN's shows, from the typographers who choose the fonts to the musicians--"the MSN orchestra!" someone jokes--who write the theme songs. Teams of market researchers measure what's working and what's not. Shows that don't make the cut will be replaced by others already in the works...
...engineering isn't art, and I think my friends may be overreacting. Too much of MSN's stuff is slick but unexciting. The best thing I saw was a little Gumby-like character that a kid on the tech side had built out of clay at home for fun and then modeled in his workstation, making it do amazing tricks. The day Microsoft figures out how to get that thing out of the kid's computer and onto the Net is the day my friends should start looking for a new line of work...