Word: msnbc
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Dates: during 1990-1999
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...aggregate prime-time audience for the three leading cable news channels--CNN, MSNBC and Fox--more than doubled at the height of the scandal and has predictably dropped way off since then. Less predictably, the battlefield looks different since the smoke has cleared. Fox, the youngest and least widely carried of the three (38.8 million homes, vs. 47.8 million for MSNBC and 75.9 million for CNN), has moved past MSNBC and into second place in the important prime-time hours, with a lineup of talk shows featuring Bill O'Reilly, Catherine Crier and conservative-liberal duo Sean Hannity and Alan...
Downplaying Fox's gains, MSNBC executives point out that it draws more viewers in the key 25-to-54 age group sought by advertisers and that its audience is spread more widely across the Internet and other NBC-owned channels. (Brian Williams' nightly newscast, for example, is repeated an hour later on cnbc.) Though conservative hosts John McLaughlin and Oliver North were brought onboard during Monicagate, MSNBC executives may be rethinking their saturation-talk approach. "We'll be all over the next big story," says vice president Erik Sorenson, "but not in exactly the same way. We learned something about...
When George Washington University law professor Jonathan Turley was asked by an MSNBC anchorman last week to identify the winners and losers of the past year, there was one name conspicuously absent from Turley's list: Jonathan Turley. For of all the pundits who have achieved talk-show celebrity since the scandal broke, Turley--a liberal academic with anti-Clintonian views and a background in environmental law and constitutional criminal procedure--was the biggest winner. During one gravity-defying stretch, he appeared on at least one of the influential Sunday-morning shows for 10 straight weeks. He was a guest...
...commentariat, Turley and the other upstart impeachment specialists may now come tumbling down, casualties of the scandal's end. Not just pundits but also entire cable-news networks would seem to need new identities. Yet the three networks that lashed themselves tightest to the mast of this story--CNN, MSNBC and Fox News Channel--won't let it go gently. "It's been a very good 12 months for us," says Erik Sorenson, vice president and general manager of MSNBC, perhaps the most Monicamaniacal of all. Sorenson says the network has "already started drifting away" from its all-Monica lineup...
There's another reason why it's too early to bid farewell to the Monicorps. With three all-news networks slugging it out to deliver constant, inexpensive infotainment, talk shows populated by manic commentators are bound to proliferate. (MSNBC has started airing a version of NBC's McLaughlin Group--leather-lunged punditry distilled to its essence--four nights a week.) As with the O.J. trials, Monica has turned sometime "expert" analysts into full-time TV personalities: cybergossip Matt Drudge got a show on Fox News; flaxen-haired lawyer Cynthia Alksne now anchors MSNBC's Equal Time next to Oliver North...