Word: msnbc
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...special convention-edition products, ranging from macaroni and cheese with elephant- and star-shaped macaroni from Philip Morris to Hefty storage bags from Tenneco to a "roll back the beer tax" mug from Anheuser-Busch. Also included are raisins by Dole Food, baseball caps from Warner Bros. and MSNBC, and a copy of the new book by G.O.P. chairman Haley Barbour--and all in a red-white-and-blue tote...
...Guard, had telephone accounts from eyewitnesses earlier (courtesy of two of its New York TV affiliates), and brought a former National Transportation Safety Board official, Vernon Grose, into the studio for some valuable perspective. CNN showed a tape of TWA's first press conference at 11:30 p.m. EST; MSNBC didn't get to it until an hour later. Anchor Williams, meanwhile, was forced to pause at regular intervals, compose himself for the camera and start all over again--to provide updates for NBC affiliates picking up MSNBC's feed. The new channel's one coup: stunning live pictures...
...earlier, calmer part of the week, MSNBC had made a creditable debut. The well-hyped challenger to CNN brought some big guns to the competition: top NBC correspondents like Andrea Mitchell and Gwen Ifill contributed updates on major stories during the day, and network stars like Tom Brokaw, Katie Couric and Bob Costas took turns as host of a nightly interview show called InterNight. (Just how long they will continue to do double-duty for MSNBC remains to be seen.) With its pleasantly bustling set, slick presentation and hot-wired anchors, MSNBC made CNN look a little dowdy...
...News president Andrew Lack blamed some of MSNBC's difficulties after the crash on the fact that so much of NBC's production resources are in Atlanta for the Olympics. Still, he praised the channel's performance. "We were working in an emergency situation with a group of people who have known each other for barely 90 days," he said, "and I thought we did a remarkable job. Frankly, I can't conceive being tested under more adverse conditions. And the system held...
...system will almost certainly improve. Microsoft and NBC have vowed to pump $80 million to $100 million a year into the venture, and the channel has access to all of NBC's news-gathering resources. Its chief problem is distribution. MSNBC is carried so far in 22.5 million cable homes, a record number for a start-up cable channel, but still far behind CNN's 68.5 million. (CNN is owned by Turner Broadcasting, which is in the process of merging with Time Warner, parent company of TIME.) And a new competitor from Fox, due in October, won't make life...