Word: mtv
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Dates: during 1990-1999
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Ooooh. Ohhhhh. Hes soooo hot, cooed the girls in between commercial breaks as mega-celebrity Carson Daly signed pieces of paper shoved in his faces, t-shirts, dollar bills, even the occasional hand or arm. I had the fantastic opportunity to visit MTV Studios last Friday with another Crimson Arts editor and sit in on their highest rated show, Total Request Live, (TRL) hosted, of course, by the one, the only, Carson Daly. Theres no denying itno matter how much you loathe the showTotal Request Live is the arena to launch music (the American Bandstand...
...royal treatment at MTV. Besides getting to be in the audience of a show for which kids compete vehemently for spots, we also had a chance to sit down with Daly and an executive producer of the show to find out why TRL has become such a runaway pop culture juggernaut. Want to hear Carsons opinion of Harvard? Or find out what really makes these teenage girls tick? Well lay out our whole Incredibly True Adventures of A Boy and a Girl in Love...with MTV in a coming issue...
...agitating for a choose-your-own-adventure version of Martial Law. webRIOT hopes to score with a sort of cheap-'n'-dirty, Scud-missile interactivity. The game (accessible at www.mtv.com requires no special hardware or complicated interface; players simply use the keyboard as a buzzer. And, notes MTV programming head Brian Graden, successful game shows already have an "interactive" element: yelling at the TV. "They create the illusion that you are faster and smarter than the contestants," he says. "It's all about play-along...
...course, the immediate goal of this experiment is an old one: get kids to watch MTV. Though only a percentage of the hoped-for viewership will play at once, the show will help MTV stay on top of trends like Internet use, which is essential to keeping the music channel relevant to kids. The format rewards loyalty; in a sweepstakes at the end of the season, webRIOT will give away a Ford Focus to one lucky online player. The more games you play, the better your chances...
...alluring. On the other hand, there is a second-class element to webRIOT online: the TV contestants win bigger daily prizes (all-expense-paid vacations, for instance) and watching a show just because your name might appear on the air is a tad close to Romper Room. But, says MTV Online vice president Rick Holzman, viewers downloaded more than 750,000 copies of the game software before the show's premiere, and while he says MTV's Internet servers have undergone heavy testing, you almost suspect the network hopes the system will be shut down by an overwhelming, buzz-creating...