Word: mtv
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Dates: during 1990-1999
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...time is ripe, they insist, to invade Cuba again, not with an exile army but with the same products--Nike shoes, burgers and MTV--that have helped promote democracy and capitalism around the world. If the U.S. can do business with erstwhile enemies like China and Russia, they argue, why not with Cuba? "This embargo hasn't helped us move the ball," U.S. Chamber of Commerce president Thomas Donohue said last month. "We have carried this anger...
These Next Wavers fill a void; while rappers and rap-influenced rock groups have been taking hold of the top of the charts as of late, there's a numbing sameness to a lot of the hip-hop that's being pushed on radio and MTV. The music, rather than "keeping it real," seems more interested in catering to suburban stereotypes of urban life: Look kids, isn't DMX scary?!? Certainly there are great hip-hoppers out there--Lauryn Hill and Nas to name two--but as record labels jump on the rap bandwagon, the disposable acts are piling...
Underground rap may soon have an impact on television too. MTV is developing a sketch-comedy series based on Lyricist Lounge, a showcase founded in New York City in 1991 by Anthony Marshall and Danny Castro as a place for unsigned rap artists to display their skills. The founders have since taken their open-mike show on tour and released a compilation album of highlights (Mos Def and Q-Tip make guest-star appearances...
...former vouchsafes to deliver a stream of car chases and oh-no-they-locked-themselves-in-the-walk-in-freezer episodes. This arrangement has seen us through the cold war, presidential scandals, even the final season of Roseanne. But this week a new interactive music-trivia show on MTV aims to upset that tradition by introducing a third party: the keyboard...
...MTV has cybered up its programming before: Total Request Live takes e-mail video requests, and the network has held high-profile online auctions (as has Rosie O'Donnell, who's about as edgy as a Koosh ball). And Wheel of Fortune, Jeopardy! and Who Wants to Be a Millionaire all have independent game sites. But webRIOT hopes to be the first to succeed with a broadcast in which online fans are integrated into the format...