Word: mtv
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Dates: during 1990-1999
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...Walkman, the Mac, MTV and Nintendo helped too, but the cyberpunk novels--most notably Gibson's cyberspace epic Neuromancer--were clearly a formative influence on today's Gen X Silicon Valley sensibility. Sterling himself edited the seminal 1986 anthology Mirrorshades; his prologue became the de facto cyberpunk manifesto and remains, he ruefully admits, his most widely known work to date...
...MTV to go back to playing music videos...
...mushy canned peas nestled alongside a piece of fat-marbled beef represented a healthy diet. Though Burnett's corporate talismans endure, they occupy a world where consumers are increasingly caustic about the products that they purchase. The effort by marketers to capitalize on the cynical mind-set of an mtv generation has overwhelmed the quest for universal human archetypes. Jadedness and sarcasm are becoming the dominant argot of advertising...
...demand for an ultrafeminine portrayal of the product. Every woman in every ad was the essence of femininity. Is that the kind of women we are talking about now? I'm not sure, but women know who Lauder is. Hers is a product with a focus--it's not MTV...
...censored by all but the most `liberal' cable channels, but it's also because the director appreciates the one aspect of this medium that television completely lacks: the visceral possibilities of the big screen. While the more "artsy" montage scenes in Very Bad Things resemble nothing so much as MTV, there are some moments when the look of the movie actually edges towards the cinematographic. Of course, for every step the director takes forward, he takes 10 back. In fact, the most obvious faults of Very Bad Things, namely its superficiality and simplicity, could be placed under the general heading...