Word: mtv
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Dates: during 1990-1999
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...stores and advertisements, consumer culture has an in-your-face showmanship. In America, we seem to have moved away from glitziness to an age of smug, oblique advertising. American advertisements do not even bother to show the product anymore. Rather, Madison Avenue delivers an inexplicable barrage of post-MTV cuts and images. In Moscow, the advertising is every bit as conspicuous as the consumption. Opulence is in. The endless parade of television ads for health products, from Head & Shoulders to Centrum to Trojans to breast enlargements, shows in painstakingly detailed diagrams exactly how beautiful and healthy these products can make...
...looked to be smuggling a radical edge and Technicolor glint to the mild-mannered Winter Games. With the world-champion shredder refusing to show up, and even the Chinese athletes showing off their backflips in freestyle skiing, it could look as if the I.O.C. were a global subsidiary of MTV. (CBS even hired former MTV veejay Kennedy to do color commentary...
...Favela, 10, a fifth-grader in Pacific Palisades, Calif., got the Monica Lewinsky story on MTV news. "They said this lady accused Clinton of a sex scandal, like Paula Jones. I was shocked." Well, what exactly is the President accused of, Max? "He, like, raped a woman." Unsure of his answer, he confers with his friend Josh. "A sex scandal," Max now clarifies. "Having sex with a lady, and she comes back later and accuses him. Now he's in big trouble...
...success was due to a strategy straight from Phil Knight's playbook: it got the ubiquitous LL Cool J to sign an endorsement deal. The trick to hip-hop-fashion money, even more than offering slick styles, is somehow to get a rapper--preferably one on heavy rotation on MTV--to wear your stuff. Dr. Dre is dipped in Karl Kani, Mase gets giggy in Mecca, and Busta Rhymes is decked in Ecko. "Videos are hands down the best advertising you can have," says Mike Clark, the chief operating officer of Wu-Wear, the label started by the rap group...
...testimonials, a skeptical journalist is tempted to set up an 800 hot line for anyone with an unkind word to say about the actress, anonymity guaranteed. But there may be more urgent Hollywood news about Hunt. Yes, she's now a big star, winner of Emmy, Golden Globe and MTV Movie awards. But on the evidence, she is also a caring, clever person who loves her folks and her shaggy Samoyed dog Johnny, belongs to no cult, lives in the unchic San Fernando Valley, drives a boring black Volvo sedan, loves opera, listens to the dictates of her conscience, hears...