Word: mtv
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Dates: during 1990-1999
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...question is, How quickly will Hollywood release movie titles for this costly and unproved platform? About 100 DVD titles--including, ominously, zero from home-video-titan Disney--should come out this year (a few highlights: Raging Bull, Twister, Legends of the Fall and Tony Bennett's mtv Unplugged), which is a lot fewer than this new medium needs in the long run but more support than the infant CD industry got in its rookie year, 1983, when Sony moved a mere 35,000 players. "We think DVD will ramp up more quickly," says Briesch, who predicts 10 million players sold...
Whatever the categories, any rating system will leave plenty of loopholes. News and sports programming--most of it live--will not be rated. MTV won't rate individual music videos, only whole program blocks. Finally, no matter how simple or complex the ratings, they won't do any good unless parents pay attention and use them...
...another signal that alternative rock is facing rocky days ahead, MTV plans this month to start playing less alternative rock and to program more of other genres, including electronic dance music and traditional pop, which could spell trouble for bands like the Presidents of the United States of America that have thrived on video exposure. "What MTV does is both lead and reflect what's going on out there," says MTV programming director Andy Schuon. Some observers partly blame the channel's haste to introduce new acts for the current industry downturn. "MTV often breaks acts too quickly," says...
...Next Big Thing. Ska is a candidate, with groups like No Doubt racking up sales. Trip-hop is another contender, with performers such as Tricky and Portishead. There are also electronic-dance-music forms like Jungle. "We see 1997 as a time of exploration in the music biz," says MTV's Schuon. Explains Lisa Cortes, former president of Loose Cannon Records: "People are hungry for different stories." While alternative rock tended to be mostly white, the newer genres tend to be multiethnic. The alternative to alternative could be bands that look less like a stereotype of suburbia and more like...
...complained about Kundun. These kinds of culture clashes won't go away soon. "They don't have any idea what will happen once they become part of the world market," says Gere. "Russia learned how countries just can't pick and choose what they want to see--after MTV and cable TV come in, it all comes in. You can't hold back a flood...