Word: mtv
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Dates: during 1990-1999
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...once, Bob Dole drew an excited response--in this case a spontaneous gasp--from a crowd. To an audience at Chaminade Prep school in West Hills, California, Dole read a quote from Bill Clinton in 1992. Asked by a young man on an MTV show if he would inhale marijuana a second time around, Clinton replied, "Sure, if I could. I tried before...
Could this finally be the Dole campaign's spark? His aides hoped so. Within two days they had rushed onto TV a spot featuring tape of the actual 1992 MTV show, though with the original color converted to a blurry black and white that made Clinton look as if he were being viewed through drug-glazed eyes. Earlier ads had prepared the way by calling rising teenage drug use a "moral crisis" that Clinton has failed to fight effectively. This one suggests a sinister theory: the President views drugs as a laughing matter...
...amazingly, as I circle the giant "Choose or Lose" bus, I can't find a single person connected with MTV. Standing confused and perturbed in front of the bus, I'm attacked by a horde of "Rock the Vote" volunteers, and I shoo them off rather impolitely. I harbor unnatural hostility for the Rock the Vote campaign, and for the idea of activist voter registration in general. They bother me in much the same way it bother me when playoff ticket land in the laps of casual fans. I have no real grounds to be annoyed, but still, there...
...young woman volunteer remains undeterred, even after I've explained that I'm registered. "You haven't filled out a pledge yet, have you?" she asks, and I haven't. We get to talking and she tells me MTV's only involvement in the event is in providing the bus and sponsoring the voting drive. The pledge, she explains, will be sent back to me before election day, so I don't forget to vote. After I fill in my name, address and intention of vote, I get to line that reads, "You will vote because..." Curiousto hear what...
Disappointed by my failure to find, let alone rankle the MTV brass, I resolve to head for the Boston Common where the day's other political event is being held: the seventh annual Freedom Fest, a rally for marijuana legalization. But on the way to fetch some change for the T, I nearly trip over Labor Secretary Robert Reich. Literally...