Word: mtv
(lookup in dictionary)
(lookup stats)
Dates: during 2000-2009
Sort By: most recent first
(reverse)
Comedian CHRIS ROCK, shown here dressed as rapper Missy Elliott, will be host of MTV's 2003 Video Music Awards...
...Citibank is finding that its target customer is getting younger. Five years ago, the average age of a Citibank mortgage holder in India was 41; now it's 28. As a result, the U.S. bank has introduced all kinds of programs to attract young Indians. Citibank hooked up with MTV to issue an MTV credit card designed to look like a cassette tape. ATMs are placed in locations where twentysomethings work, such as outside call centers. The bank is even targeting the under-18 crowd with a special debit card that allows kids to withdraw money from ATMs--with...
ALEX FERRARI COO, MTV Networks International...
Green eyeshades are apparently in fashion at MTV: the bastion of video cool is putting a spreadsheet maven in charge of its international operations. Alex Ferrari, a 21-year finance-department veteran, will oversee the 96 channels outside the U.S. that account for 80% of MTV's viewers. "We've pretty much planted the flag everywhere that we can possibly be," he says. His challenge? Keeping pace with the 40% earnings growth his division registered last year and increasing the audience in developing markets such as India and China, where MTV recently launched a 24-hour channel...
...Economic liberalization has led to cultural liberation too, as young Indians become more connected to global entertainment. From only two staid state-run television channels in the early 1990s, cable-TV subscribers can now get 80 or more, replete with MTV and episodes of Friends. These mutually reinforcing trends prompt Indians to crave the big-name foreign brands that India's protectionist politicians kept out of reach for so long...