Word: mtv
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Dates: during 2000-2009
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...documentary network making an occasional wave with shows like Shark Week, Hendricks' flagship Discovery Channel reaches 231 million homes in 155 countries and has become one of the most respected, popular cable channels around--and a powerful media brand whose global reach is matched only by the likes of MTV and CNN. It is also the foundation of a privately owned cable empire that generates $2 billion a year in revenue and includes channels like TLC (formally the Learning Channel), with its hit show Trading Spaces; Animal Planet, featuring The Crocodile Hunter; the Travel Channel; and Discovery Health, whose weight...
...sales were painfully slow. Then came Molly, a line of low-rise, slightly flared women's jeans with a wholesome name that became a success in the U.S. Word on the street fanned sales, and soon youthful celebrities like Chelsea Clinton, Geri Halliwell and über trendy MTV presenters were seen sporting Mavis. Molly was followed by Mark, Minnie and Meg, and Mavi grew by double digits each year to become one of America's top brands for under-25s. North American sales were $45 million last year, while worldwide sales totaled $250 million. In March, Mavi will make...
This low cost allowed Northwestern to digitize twenty cable stations, which were voted on by students and included the Cartoon Network, CNN, ESPN and MTV. The result has been positive; students report being happy with the picture quality and with being able to watch their favorite shows in the comfort of their dorms. According to the Daily Northwestern, its students living in the dorms are getting all twenty stations for only $121.20 a year—or about $12.50 per month of school. With a price tag lower than a dinner at Spice each month, most Harvard students would...
...overkill mode, as the networks have signed up dozens of dating shows, talent searches and other voyeurfests. And like an overheated NASDAQ, the reality market is bound to correct. But unlike earlier TV reality booms, this one is supported by a large, young audience that grew up on MTV's The Real World and considers reality as legitimate as dramas and sitcoms--and that, for now, prefers...
...America, it's the best comedy to debut here this season, because its characters are the kind of hard-to-pigeonhole folks you find in life--or on reality TV. On Survivor and The Amazing Race, the gay men don't drop Judy Garland references in every scene. MTV's Making the Band 2--a kind of hip-hop American Idol--gave center stage to inner-city kids who would be portrayed as perps or victims on a cop drama...