Word: mtv
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Dates: during 2000-2009
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Luciano Pavarotti, the bearded opera legend, died early Thursday after a yearlong battle with pancreatic cancer. With his noted girth and cheeky duets with pop singers, the 71-year-old tenor was that rare maestro of classical music who was as instantly recognizable around the world as superstars from MTV and the movies...
...digital music business is one of the prime battlefields right now, with new vendors entering all the time. In the week alone leading up to Nokia's announcement, giant retailer Wal-Mart strengthened its downloading service, and MTV, Real Networks and Verizon Wireless joined music forces. They're all chasing a digital download business that the International Federation of the Phonographic Industry says grew to $2.1 billion in 2006, or 11% of all recorded music sales, as more artists embrace it. "Any band that's resistant to it is crazy," says Adam Levine, lead singer of Grammy-winning L.A. group...
...HGTV's Living with Ed, actor Ed Begley Jr. offers tips for eco-living from his solar-powered house in Studio City, Calif.--see him energy-audit Cheryl Tiegs!--while Sundance airs its documentary block "The Green." MTV will set The Real World: Hollywood in a "green" house. Next year Discovery launches 24-hour eco-lifestyle channel Planet Green, a plan validated this spring when the eco-minded documentary Planet Earth became a huge hit for Discovery. "Green is part of [Discovery's] heritage," says Planet Green president Eileen O'Neill. "But as pop culture was starting to recognize...
...that seems slightly desperate, it is. For years, the Video Music Awards were MTV's highest-rated programming event. Launched in 1984, with Dan Aykroyd and Bette Midler hosting, the ceremony was a remarkably fresh and satirical take on dull old awards shows. Because its premise was that the awards themselves were a joke - statuettes went to bands for videos in which they often didn't appear, let alone direct - celebrities were looser and more spontaneous, and so was the show...
...Part of the dwindling interest can be explained by the overall slump in music sales, but there's no question that MTV has also abandoned a lot of the audience that would once have had an interest in a three-hour-plus music awards show. With videos now as rare as senior citizens on the channel - and yes, even complaining about the relative scarcity marks one's age - the current MTV audience has become intolerant of extensive music programming...