Word: mtv
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Dates: during 2000-2009
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Viacom, which recently yanked its programs from YouTube, has signed a deal to supply Joost with movies from Paramount and programming from MTV, Comedy Central, Nickelodeon and other stations. TIME has learned that Joost will soon announce another big deal--with JumpTV, the world's largest distributor of international TV stations, to begin distributing programming from some of the 270 stations in 70 countries that JumpTV owns rights to. The deal will launch with prerecorded Spanish and Arabic programming from stations in Latin America and the Middle East. Eventually JumpTV plans to provide Joost with live streams from TV stations...
...that he hasn't faltered, sometimes spectacularly. His MTV-infused version of Romeo and Juliet was intended to reach young patrons, but when it toured in the West in the summer of 2005, it bombed with audiences and critics alike. But for Ratmansky, failure is just the occasional price of trying new things. "I would do it again," he shrugs. "It was a breakthrough for the company. There were a lot of younger people in the audience. Tastes are different everywhere; something that was adored in Paris might be hated in London...
...most part, the format worked. Martin Block, Alan Freed, and John Peel rose to national fame for their good taste and innovative programming. They simultaneously served as tastemakers and barometers for the listening public. At least that was the going logic until August 1, 1981. At 12:15 a.m., MTV began broadcasting on the air and once again the sky was falling for radio. To unceremoniously hammer the point home, MTV chose to show The Buggles’ “Video Killed the Radio Star” as its first music video. Clad in black pleather suits, the band...
...able to escape him. The 23-year-old Lebanese-born British singer topped a bbc poll of 130 industry tastemakers as the Next Big Thing for 2007, his music can already be heard on Motorola's RED ads in the U.S., his first video runs on mtv's top rotation, and his face will soon front fashion designer Paul Smith's spring/summer global ad campaign. Not too slouchy given he hasn't actually released a CD yet. Mika's debut single comes out on Jan. 29 in the U.K., but it's already No. 1 in that market by download...
...door to ease your shopping and a customer-service desk right at the entrance. Clothes are neatly grouped by lifestyle, trendy denim in one spot, work outfits in another. And they're labeled clearly, unlike in older stores. In early fall, Penney even sponsored the MTV Video Music Awards, running a series of live ads during the broadcast. It's a fairly radical move, given the store's uncool heritage...