Word: mtv
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Dates: during 2000-2009
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...will compare you to a creature from “Star Wars.” 2) “Dr. Zhivago” is overrated. Therefore, do not wear a fur hat with your fur coat. 3) Do not wear a pink, fake fur hat to the MTV Video Music Awards and then marry Tommy Lee again. That is bad decision making. —Columnist Rebecca M. Harrington can be reached at harring@fas.harvard.edu...
...WARNING: May Cause Toe-Tapping”-CGI-penguin feature, “Happy Feet.” Then again, I’ll take anything I can get to forget Al Gore’s oh-so-awkward stint at this summer’s MTV Video Music Awards. I’m afraid the terms “Al Gore” and “bringing sexy back” might just be enough to sabotage “An Inconvenient Truth’s” credibility.—Staff writer Erin...
...Pills, supplements and hyperbaric chambers? It's all part of the modern-day medicine cabinet for wounded athletes. During an appearance on MTV Cribs three years ago, Owens was agog over the healing benefits of the chambers, which basically pump a high concentration of oxygen into patients under deep-sea pressures. The pure oxygen flows into the bloodstream, helping with wounds that might otherwise be difficult or impossible to heal, says Dr. Jeff Stone, medical director at the Hyperbaric Medicine Unit at Presbyterian Hospital's Institute for Exercise and Environmental Medicine in Dallas. The chambers have helped diabetics, cancer victims...
Interesting? How about holy grail? Companies as diverse as Unilever and DaimlerChrysler have used neuromarketing. Viacom Brand Solutions, the commercial arm of MTV Networks, for instance, had Neurosense study how viewers digest programming and ads. It looked at nine regions of the brain that control such functions as attraction, long- and short-term memory and understanding. A counterintuitive result: commercials generated more activity in eight of those nine cortical regions than the programs did, indicating that ads register...
Indeed, companies as diverse as Unilever and DaimlerChrysler have used neuromarketing. Viacom Brand Solutions, the commercial arm of MTV Networks, for instance, late last year had Neurosense study how viewers digest programming and ads. It looked at nine regions of the brain that control such functions as attraction, long- and short-term memory and understanding. One counterintuitive result: commercials generated more activity in eight of those nine cortical regions than the programs did, indicating that ads do register with viewers. But programming dominated the ninth area, which controls absorption - indeed, viewers were so absorbed by the programs that the other...