Word: mtv
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Dates: during 2000-2009
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...reality MTV. That network's film division is distributing Murderball--which Shapiro says is "definitely more MTV than PBS"--and will give it plenty of on-air promotion this month. MTV's kid brother, Nickelodeon Movies, put money into Mad Hot Ballroom. When dockers go to Nick and MTV rather than to the New York State Council on the Arts for support, something has changed. Docs have stopped relying on government sponsorship which was drying up anyway) and found allies in the marketplace. Mark Zupan, one of the "stars" of Murderball, will be part of Reebok's "I Am What...
Sources: New York Times (2); AP (3); MTV; Los Angeles Times; New York Times
...without crap" and "NOT COUNTRY ... A SICK DISGRACE" are common threads, with even moderate dissenters saying that while they may like country and rap separately, they would prefer they stay that way. Some call on CMT to stop playing the video. "Rapboy Troy is not CMT. He's MTV and BET. Plain and simple...
...have to make it cool. In addition to giving it that iPod-esque design, Peter Moore will run a very hip, very un-Microsoft ad campaign featuring quirky hipsters wearing the Xbox logo. Moore just threw the Xbox 360 the equivalent of a movie premiere: a party, broadcast on MTV, with Elijah Wood as host and featuring beyond-trendy rockers the Killers. For the Xbox 360's theme song, Moore licensed an obscure Sex Pistols B-side titled C'mon Everybody, with Sid Vicious on vocals. "Bill and Steve, Gates and Ballmer--when we make marketing presentations, they...
Anyone who saw his wife's handbag collection on MTV Cribs knows that hip-hop mogul RUSSELL SIMMONS has some serious coin. Now Simmons is teaming with financial guru SUZE ORMAN to teach cash-strapped young people how to manage their money. Their six-city tour starting this week in Detroit, "Get Your Money Right," will include seminars on credit scores, home ownership and car financing and guest appearances by Eminem and American Idol's Fantasia Barrino. Because nothing says down payment on a first home like a No. 1 album...