Word: mtv
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Dates: during 2000-2009
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...We’ll see ya’ll on MTV Cribs,” he joked...
...casinos, once publicity shy, now understand the value of TV. According to CSI creator (and lifelong Vegas resident) Anthony Zuiker, the turning point came not with his show but in 2002 when MTV's The Real World taped a season in Vegas and drew an enthusiastic young audience. "Before that," he says, "there were a lot of problems when we were trying to shoot in Vegas. The executives at the casinos were afraid to show dead bodies." (Partly for budgetary reasons, the scripted Vegas series still shoot mostly in L.A.) Now even cartoonists are rolling the dice: this fall...
...Viacom, a la GE after Jack Welch retired in 2001. Critical to Redstone, Freston and Moonves are dyed-in-the-wool content guys. Freston, a free-spirited music lover who has served on the board of the Rock and Roll Hall of Fame, engineered the phenomenal success of MTV. Moonves, a hard-charging executive, has turned CBS Television into the top-rated network. Left out was Jonathan Dolgen, 59, chairman of Viacom Entertainment Group, who resigned a day after Karmazin. "My emphasis is on creativity," Redstone tells TIME. "You have to invest and not just be concerned with the next...
Executives at the MTV networks stood and roared their approval at a budget meeting last November when Sumner Redstone, chairman and CEO of parent company Viacom, pledged $30 million of corporate cash to launch Logo, a gay channel that the MTV brass had regarded as a top priority. Under Viacom president and heir apparent Mel Karmazin, the channel had been delayed. But at this meeting, attended by Karmazin, Redstone openly said to MTV chief Tom Freston, "You want to do it? You have the money." Karmazin was silent. "It was a dramatic moment," Freston recalls. "All of a sudden...
...biggest quandary is how to solve one problem without worsening the other. The television networks--and their counterparts in radio--are under government scrutiny, after all, because of young men. They were the reason MTV produced the racy halftime show. They were the reason for the gross-out Super Bowl commercials that also got criticized. And other decency targets--The Victoria's Secret Fashion Show, Fear Factor, Howard Stern? Young men, young men, young...