Word: mtv
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Dates: during 2000-2009
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With the help of big-name endorsements from NBA superstar LeBron James and celebrity choreographer Wade Robson, Alan Hall ’89 managed to steal the show at the MTV Video Music Awards—not with a song, but with a commercial for Juice Batteries...
...creative media agencies vying for a piece of the increasingly powerful and discerning teenage consumer market, the MTV Video Music Awards are nearly as important as the Superbowl, and during this year’s August 28 show, Hall’s two 30-second spots for the neon green and blue packaged batteries stood out among a sea of ads for big name products like Sony, Cingular, Taco Bell and Revlon...
...said. Hall worked on the concept for the commercial almost until the time of production, with the shoot resulting in 15 and 30-second spots featuring James advising his audience to “Get your Juice.” The spots will air exclusively on MTV...
...increasingly saturated with all things pop—music, celebrity, fashion, advertising, movies—should we embrace the pop psychology of Dr. Phil as we study Freud? Should we stop casting a collective frown upon those students in section who draw references from The Wonder Years or the MTV Video Music Awards...
...terrorist camp, Britney Spears, as she has had to do countless times in the past, came to the nation’s rescue. On August 28, she announced her return to the political arena with a loud kiss planted on Madonna’s lips at the MTV Music Awards that screamed, “I’m baaack!” Then, a week later, she declared to an eager public her thoughts on how to be more American, and less like those Chicks from Kandahar: “Honestly, I think we should just trust our president...