Word: mtv
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Dates: during 2000-2009
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...advertiser - Dominos - pulled out, sending MTV's programming president Tony DiSanto on the defensive. He told The Hollywood Reporter that "We actually did pull the word 'guidos' from voiceover and descriptions of the show. However, if [the roommates] refer to themselves that way, we let that exist as is." One of the roomies, Mike "The Situation" Sorrentino, doesn't see what the big deal is. A Guido, he says, is just "a good-looking Italian guy." (See a story about how to be Italian...
...complicated psycho-cultural explosions: the N word among African-Americans, the F word among gays; the C word among Chinese-Americans. Italian-Americans have a similar relationship with a two-syllable word beginning with G that is actually a man's name. And their feelings burst out loud when MTV began promoting its new reality show Jersey Shore, which an off-camera announcer declared would feature the "hottest, tannest craziest Guidos" in New Jersey's beachside communities. Wait, did MTV really just say "Guido...
Most people on the east coast easily recognize the word as a slur against Italian-American men of a certain class and swagger - and there was MTV just letting it rip. As the ramp up to the show continued, Italian-American anti-defamation groups started their drumbeat and the commercial was tweaked ever so slightly: the word "Guido" was replaced with "roommates" - which is more generally the premised cast of the reality show. But that was not the last we heard of Guido, well, because it's all over the show. Indeed, in the first episode of Jersey Shore...
Correction: The original version of this story said that American Family Insurance pulled its advertising from Jersey Shore. It did not. The company's business association with MTV was scheduled to end on Dec. 6, two days after the show premiered...
...banner day, and Harvard coach Tim Murphy traded in his signature black baseball hat for a camouflage cap with an “H” on the front and the defense’s motto “Do Work”—from the MTV reality show “Rob and Big”—on the back...