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PacSun stores are located almost exclusively in suburban malls. A good portion of customers, like Brentlinger, don't live anywhere near a large body of water. But that has not diminished the appeal of PacSun's surfwear. Thanks to MTV and movies like Blue Crush, kids from Alaska to Alabama are eager to look as if they spend the day with sand between their toes. In addition to its private label, PacSun stocks brands like Billabong, Quiksilver and Hurley, lines that pro surfers and skaters wear. Even though teens can get some of these brands at mass merchandisers such...
Comedian CHRIS ROCK, shown here dressed as rapper Missy Elliott, will be host of MTV's 2003 Video Music Awards...
...Citibank is finding that its target customer is getting younger. Five years ago, the average age of a Citibank mortgage holder in India was 41; now it's 28. As a result, the U.S. bank has introduced all kinds of programs to attract young Indians. Citibank hooked up with MTV to issue an MTV credit card designed to look like a cassette tape. ATMs are placed in locations where twentysomethings work, such as outside call centers. The bank is even targeting the under-18 crowd with a special debit card that allows kids to withdraw money from ATMs--with...
ALEX FERRARI COO, MTV Networks International...
Green eyeshades are apparently in fashion at MTV: the bastion of video cool is putting a spreadsheet maven in charge of its international operations. Alex Ferrari, a 21-year finance-department veteran, will oversee the 96 channels outside the U.S. that account for 80% of MTV's viewers. "We've pretty much planted the flag everywhere that we can possibly be," he says. His challenge? Keeping pace with the 40% earnings growth his division registered last year and increasing the audience in developing markets such as India and China, where MTV recently launched a 24-hour channel...