Word: mtv
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...wave. But if rock is good at two things, it's dying and coming back to life. And so last month Weezer found itself making its debut at No. 4 on the Billboard charts, its video for Hash Pipe--an eccentric, grinding single about a transvestite hooker--breaking onto MTV's Total Request Live. Last week Break the Cycle (Flip Records/Elektra), an angsty slab of dysfunction-metal from Staind, entered the charts at No. 1, selling a surprising 716,000 copies in one week. Right behind it was Lateralus (Tool Dissectional/Volcano), from arty gloom rockers Tool, which came...
...MTV has other experimental projects in the works for Europe, too. Starting in June, viewers with set-top box receivers will be able - with just a click of the remote control - to get music news, text info about artists, MTV charts and tours to pop up on their screens while they watch videos on regular MTV channels. In Britain, the company is testing ways to integrate both Internet and mobile data services with TV. A live interactive request show called Videoclash lets viewers vote for their favorite music videos via the MTV U.K. website or by using text messaging. Votes...
...While Europe is in the digital TV vanguard, MTV is trying to leverage the most advanced applications in every region, treating each as a kind of interactive television laboratory. In Japan, which leads the world in mobile phone applications, viewers of Select MTV vote via text messaging or PCs for their favorite tunes. But because the television platform is not yet fully digital, their votes don't appear instantly on the TV screen. Shoji Doyama, chairman of MTV Japan, says that by year's end the company plans to introduce "some interactivity into all of its TV programming, permitting voting...
...cater to the U.S. market, which has the world's highest percentage of PC users, a recently introduced initiative, MTV360, integrates the company's two cable channels with the mtv.com website. In Latin America, chart countdown shows like MTV's Top 5 Interactivo are driven by the choices of users on the mtvla.com website. An on-air DJ announces fans' votes...
...other girl I've met. Sure she has a curvy figure and, to put it lightly, she's always turned on. But she has a hard time getting out, her biggest fear is power outages and she kisses like, well, a computer screen. On the other hand, although LiLi, MTV Asia's digitally animated video jockey, is a mere projection on the wall in a Singapore studio, I am flirting with her. And she's flirting back. And I'm trying to figure out what makes her tick. Is there someone behind a curtain orchestrating her every gesture...