Word: mtv
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...MTV VJ Dave Holmes was the host for the evening. Funny and warm, he promised “no monologues,” instead firing off snappy one-liners as he kept the show moving as fast as he could. Thirty-eight awards were to be presented/announced that evening, honoring artists who were either born or raised in the Boston area, developed their career in the Boston area, or were currently residing in the Boston area. Kicking off the show was a live performance by American Hi-Fi, who performed their hit single “Flavor of the Week...
MTV’s marketing department has seen better days. Its recent campaign, in which the music channel likens itself to a sexually transmitted disease (“I feel itchy. Do I have MTV?”), is weird, not funny. Its shameless self-promotion in the recent Josie and the Pussycats was seen, based on the film’s box office, by somewhere in the neighborhood of 15 people. And the press release for “Undergrads,” MTV’s most recent cartoon program, highlights the show’s major flaw...
...white suburban household, “Undergrads” should be able to capitalize on the essentially untapped comic potential its college setting provides. Its creator, a 22-year-old NYU drop-out, should be able to give the show the youthful wit and energy that won him the MTV Character Screen Test competition halfway through his freshman year of college. Yet despite its billing as “irreverent” and, even more inaccurately, “humorous,” the show could hardly be more conventional or disappointing...
...That's not to say The WB has to abandon its niche approach. MTV has miraculously done that for 20 years. But it's not an easy feat when your audience, like the cast on a high-school drama, turns over and graduates every few years - and sooner or later you hit a ceiling, as The WB already seems to have done. In the short run, it seems to be sticking with youth - one high-profile project for next year is "Smallville," about Superman's teen years - but losing "Buffy" and possibly "Angel" might eventually shake...
...eight brands of whitening cream, including Luk Kreung Snow White Skin. In Tokyo, where the Eurasian trend first kicked off more than three decades ago, loosening medical regulations have meant a proliferation of quick-fix surgery, like caucasian-style double eyelids and more pronounced noses. On Channel V and mtv, a whole host of veejays look ethnically mixed only because they've gone under the knife. "There's a real pressure here to look mixed," says one Asian veejay in Singapore. "Even though we're Asians broadcasting in Asia, we somehow still think that Western is better." That sentiment worries...