Word: mtv
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...MTV...
...just remember the show's multiple sexual partners, the cocaine use, and then at the end, they drink, they drive, they set fires, but all is well! There are never any consequences." Taylor understands the media better than many. Her sister Mary is a producer who has worked on MTV shows including My Super Sweet 16 and Spring Break. "I'm messing them up, and she's fixing them," says Mary jokingly. But Mary also suggests that if nobody were watching the shows or buying the products that are advertised on them, they wouldn't succeed. "We're not Little...
...believers"--an apt description for those who contributed. "People become emotionally invested as part of a team," says Mark Maclaine, bassist in the British band Second Person, which in six months raised $50,000 from 741 investors and has since had its video featured on VH1 UK and MTV UK. "Right now things are going really well," says Maclaine, who is warily pursuing music full time. "Maybe I'll be working in Wal-Mart in a few months." But at least 741 people are betting...
...says Brandon Gray, president of Box Office Mojo. "You really had to see the movie to get it. Unfortunately, not that many people did." A less noble failure, perhaps, was The Love Guru, which only took in $32 million despite Mike Myers' relentless promotion on American Idol and the MTV Movie Awards. "Was it a sex comedy? Was it a sports comedy? It had a very confused marketing campaign," Gray says. The X-Files: I Want to Believe revealed most audiences don't believe in that '90s show anymore - it earned only $20.7 million. "X-Files proves just because something...
Following four young women's dramas, shifting alliances and adventures in the L.A. glamour biz, The Hills (Season 4 starts Aug. 18; Seasons 1 through 3 are out on DVD) comes from a proud heritage of California teen soaps. We met the protagonist, Lauren Conrad, on MTV's high school reality soap Laguna Beach: The Real Orange County. After graduation, she was spun off to The Hills, moved to L.A., landed an internship at Teen Vogue and made new friends. There's frenemy Heidi Montag, with her on-again, off-again boyfriend Spencer Pratt, the social-climbing Laddie Macbeth...