Word: mtv
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...Millionaire's Darva Conger and Rick Rockwell, there's now Stacey Stillman, 27, Survivor's cranky attorney ("I never realized how annoyed I looked," she says. "I was hungry"). There's Julie (last name withheld for security reasons), 20, the Mormon naif in the just-premiered ninth season of MTV's The Real World, in which this year's crew of twentysomethings find romance and hurt feelings while sharing a New Orleans mansion. There's Joyce Bowler, 44, who persuaded her family to spend three hardship-filled months in a house outfitted with 100-year-old technology (or lack...
...challenges of watching MTV is trying to tell the shows from the ads. The channel has always cleverly acknowledged the feedback loop between its content (music, style) and its commerce (gadgets, soft drinks, style again), and this animated spy-and-fashion spoof takes that interplay to a new level. Not only does the art look like a Bluefly.com ad, the show is also winkingly laced with faux-product plugs (like "limited-edition Stussy surveillance shades"). Alas, ironic-style porn turns out to be as tiresome as the real thing. And as a genre, spy parody is about as happenin...
...DeWolfe: 1. Conveniently located overflow housing for students in various river houses. Comes complete with MTV, dishwasher, refrigerator, bathtub and bay windows. 2. You and everyone else will subsidize these luxury condominiums by suffering in cockroach-infested, cramped doubles when you're sophomores...
...moral? On television, at least, seniority means squat. Although sinewy Rudy could probably best all those young pups in hand-to-hand combat, he mourned, "I don't even know what MTV means." Maybe the seals should start teaching that...
Back in the States, the ratings irony was delicious. CBS, which attracts relatively few 18-to-49s, has long decried advertisers' focus on demographics rather than overall viewers. Unfair! Ageist! Fifty-year-olds buy stuff too! Then CBS merged with MTV's parent, Viacom, and started courting youth (MTV heavily plugged Survivor). Against Survivor, Millionaire drew more viewers. But CBS, which won the 18-to-34 and 18-to-49 viewers dramatically (by 1.5 and 1.4 million, respectively), claimed victory...