Word: mtv
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Except when they were working against one another. If MTV's The Real World taught us anything, it's that people are most engrossing making love or war. War's easier, so conflict was built in; castaways were selected for "strong personalities" (read: potential clashes), and they periodically voted to expel members. The last one left--picked by expelled players--wins $1 million. As for love, Burnett suspects that some contestants snuck away for a little vine swingin'. But, he says, "we were more interested in relationships in how they affected the group." Uh-huh. Judging by a preview shown...
...track, Eminem raps that he "became a commodity/because I'm W-H-I-T-E/cause MTV was so friendly to me." Maybe someday we'll get to the colorblind place. Maybe some day Britney and Ricky and Eminem and DMX will sit around a campfire and their voices will drift up to the sky: "Kum ba yah, my Lord, Kum ba yah..." But for now, guys like Eminem have an advantage, and they're working it for all it's worth...
...Ottawa school friends videotaped their fights with security guards who got after them for skateboarding in parking lots. After college, his quirky public-access show was picked up by a Canadian cable channel, and he was touted as the country's next Mike Myers. When he auditioned for MTV in 1998, he slathered himself with shaving cream and went into mock convulsions. "That to me was genius," says MTV programming president Brian Graden. "He delivers attitude and pushes buttons, but he provokes people with a smile on his face instead of a mean smirk." Green's self-titled program...
...after wrapping the gross-out comedy Road Trip--Green, 28, was found to have cancer and underwent back-to-back surgical procedures to remove a diseased testicle and potentially damaged lymph nodes. Clearly it was no laughing matter. To help himself cope, he turned his ordeal into an MTV comedy special that will air May 23. "Basically," he says, "it shifted my attention away from feeling sorry for myself...
...glimpse the future now. Product placement in movies is an obvious instance of where advertising has slipped outside its traditional container into entertainment. MTV--an entertainment medium designed expressly to sell records--is another classic example. Every time a rapper mentions a brand of anything in a song, advertising slips into art. If you have a Harley-Davidson tattoo, you're there already. If you wear a T shirt with a logo on it, you're also there but with less pain. Eventually, every surface that can display a message will be appropriated for advertising...