Word: mtv
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Though they stopped playing videos ten years ago and run more commercials than any other station on TV, you can't blame MTV for not taking risks. After all, they basically started the boy band craze on their own--and now, well, they may just end it on their own. Next month, MTV releases the TV documentary "2gether," a boy band spoof that tracks an inept music manager's attempt to find the next bubblegum sensation after losing his job. His creation, 2gether, brings together the five crucial ingredients for "Larger Than Life" success: "the heartthrob," "the rebel," "the cutie...
...talked to Megan on the phone several times before I met her, and she was extremely friendly and helpful in facilitating our story on the MTV behemoth, TRL, or Total Request Live. In person, she is just as we both expect - blonde, perky, energetic, and - ah, yes, the magic word - cool. She directs us through the narrow offices, past the billiards room (yes, home of a massive pool table) and directly to the offices of Deb Savo, the Executive Producer of TRL (see interview on page ______). Megan tells us that we have until 3:00 before the TRL taping...
...ending - "I Wanna Be a VJ Contest" clomps by in big boots and poofy hair. She looks a lot cooler than she does on TV. I can't help thinking how huge her ego must be. But it is comforting, that she too, unlike the rest of everyone at MTV, was once one of us staring at the popular crowd at the lunch table, looking at everything from the outside...
...promote their gig. They look a little awkward, they pace around for a while, and it's pretty obvious that this isn't really their thing. We cheer some more - since that's our only voice and we figure it might earn us an autograph or an interview. MTV offers a duel between a person on the street and a caller for tickets to the night's show. Apparently, a bunch of girls in the studio know the caller from school. "That's Matt, oh my gosh, that's Matt!" they shriek. Matt must be hot. One of the girls...
...first time in the whole day I don't care about how I look or what I'm saying - which gets me thinking about how much of MTV is image related. Actually, it's all image. Image isn't necessarily a bad thing - and if there's a time and place for it all, it's at MTV. The smiles, the bleached hair, the big purple plush couchie thing all are too conspicuously engineered, too much of a cover for something bubbling underneath...