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Ooooh. Ohhhhh. Hes soooo hot, cooed the girls in between commercial breaks as mega-celebrity Carson Daly signed pieces of paper shoved in his faces, t-shirts, dollar bills, even the occasional hand or arm. I had the fantastic opportunity to visit MTV Studios last Friday with another Crimson Arts editor and sit in on their highest rated show, Total Request Live, (TRL) hosted, of course, by the one, the only, Carson Daly. Theres no denying itno matter how much you loathe the showTotal Request Live is the arena to launch music (the American Bandstand...
...MTV has cybered up its programming before: Total Request Live takes e-mail video requests, and the network has held high-profile online auctions (as has Rosie O'Donnell, who's about as edgy as a Koosh ball). And Wheel of Fortune, Jeopardy! and Who Wants to Be a Millionaire all have independent game sites. But webRIOT hopes to be the first to succeed with a broadcast in which online fans are integrated into the format...
...agitating for a choose-your-own-adventure version of Martial Law. webRIOT hopes to score with a sort of cheap-'n'-dirty, Scud-missile interactivity. The game (accessible at www.mtv.com requires no special hardware or complicated interface; players simply use the keyboard as a buzzer. And, notes MTV programming head Brian Graden, successful game shows already have an "interactive" element: yelling at the TV. "They create the illusion that you are faster and smarter than the contestants," he says. "It's all about play-along...
...course, the immediate goal of this experiment is an old one: get kids to watch MTV. Though only a percentage of the hoped-for viewership will play at once, the show will help MTV stay on top of trends like Internet use, which is essential to keeping the music channel relevant to kids. The format rewards loyalty; in a sweepstakes at the end of the season, webRIOT will give away a Ford Focus to one lucky online player. The more games you play, the better your chances...
...alluring. On the other hand, there is a second-class element to webRIOT online: the TV contestants win bigger daily prizes (all-expense-paid vacations, for instance) and watching a show just because your name might appear on the air is a tad close to Romper Room. But, says MTV Online vice president Rick Holzman, viewers downloaded more than 750,000 copies of the game software before the show's premiere, and while he says MTV's Internet servers have undergone heavy testing, you almost suspect the network hopes the system will be shut down by an overwhelming, buzz-creating...