Word: mtv
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...like the 1928 Yankees," Gergen said. "We had a good speechwriting team then." Former Republican presidential candidate Patrick J. Buchanan and MTV personality Ben Stein alsowrote for Nixon at that time...
Blockbuster's troubles were destroying the synergistic dreams of its parent, media giant Viacom (1997 sales: $13.2 billion), owner of Paramount Pictures, Nickelodeon and MTV. Viacom CEO Sumner Redstone bought Blockbuster in 1994 from billionaire Wayne Huizenga for $8 billion, figuring that the retail stores would be a natural outlet for Viacom's films and music. But by mid-1997, with Viacom's stock stuck to the floor, Redstone had to implement drastic measures, including a $323 million charge at Blockbuster. The charge reflected an unsuccessful attempt to expand Blockbuster's sales by emphasizing music, candy and comics and moving...
...advertise than a big summer film. Cost-efficient ads for Disturbing Behavior and Halloween: H20 are blanketing the kid-drams and cable music channels. "When you're marketing a teen movie," notes Bob Weinstein, the Miramax co-chair and boss of Dimension Films, which distributed the Scream epics, "MTV becomes your best friend...
...band that had probably spent too much time listening to its Beastie Boys and Rage Against the Machine albums. This summer Bizkit is basking in the kind of major exposure any new group would trade its nose rings for: a slot on the Ozzfest concert tour, an appearance on MTV's Spring Break, airplay on tastemaking KROQ radio in Los Angeles and a debut album, Three Dollar Bill, Y'All, that cracked the Billboard...
...think baseball is boring, you'll hate the games Greg Maddux pitches. At a time when hitters like Ken Griffey Jr. are thrilling teen fans bloated by a media diet of MTV and asteroid explosions, watching Maddux throw for the Atlanta Braves is like flipping to PBS. His fastball isn't fast (nearly 90 m.p.h. on his best day, vs. around 100 for a Nolan Ryan). His curveball barely curves. He has never pitched a no-hitter. All he does is win games. How? He finds a batter's weak spot and throws right at it nearly every time, which...