Word: mtv
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...MTV and fast-cut editing is not going to produce a Gettysburg Address. Let's get used to it. Our genius is concision. Let's appreciate...
...cultural deprivation that I feel during the other nine months of the year. Absorbed in my studies and my College Experience, it's easy to forget that there is a world beyond Mass. Ave. In the summer, then, I've become prone to responding by bingeing on everything from MTV's "Daria" to PBS's "The Open Mind...
...with the shock-rock hairdo, made Halloween faces at the crowd, emcee Maxim did some barechested stage strutting, and band mastermind Liam Howlett coolly orchestrated the show from behind his banks of keyboards. But from the first note, the sweaty, expectant crowd, which had seen the band pushed on MTV for months, began to dance. There's no dancing at alternative-rock shows--people merely mosh, which is as close to dancing as car crashes are to figure skating. But when the Prodigy's deep bass groove hit the crowd, they were off. Feet were moving in time, and arms...
...Prodigy's sound has since grown edgier, drawing from commercially successful rock and hard-core hip-hop. Last year the major music labels fought a bidding war to sign the band. Madonna's Maverick won with a contract worth a reported $5 million. When, earlier this year, MTV announced its intention to program more electronica and started a show, Amp, to promote the genre, the Prodigy, thanks to its anthemic song, Firestarter, became the techno band of the moment...
...storming" troops--activists who knock on college doors and urge students to E-mail their legislators. "We communicate in a different way," Werbach says. "We can sit here bemoaning Beavis and Butt-head, or we can learn from their appeal. A lot of people get all their news from MTV. We don't reach them with coffee-table picture books, fireside chats and the New York Times editorial page." Werbach hired a graffiti artist to design posters of the Statue of Liberty wearing a gas mask, and he is negotiating a celebrity-studded CD Rock the Planet. "We want...