Word: mtv
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CHUCK D FOR MTV Tabitha Soren and crew anchor MTV's youth-oriented coverage, but rapper Chuck D from Public Enemy is a roving reporter for a day, talking to protesters outside and delegates inside. On Tuesday Art Alexakis from the heavy-metal band Everclear tapes a piece on Republican youth-outreach efforts...
...Youth Pavilion is the campgrounds of the convention's Young Voters' Programs. A relaxed MTV beach party-type stage lies just outside the convention center, complete with AT&T Internet Services, a Kraft food stand and Sony loudspeakers playing the latest musical recordings. What more can college students...
...doesn't take a genius to figure out that MTV cannot keep us entertained by watching anthropomorphized critters sing--that's Disney's job--and the video magnate has obvious trouble even evoking the fast-forward whatever world of music and meat that it has created for adolescents the world over...
Clocking in at less than 90 minutes in length, "Joe's Apartment" should easily fall within range of MTV-era attention spans, but predictably delivers nothing more substantial than its premise promises. Based upon a short film and presented as MTV's first feature presentation, the movie eventually wears thin, revolving as it does around what is ultimately a sight gag that updates "Alvin and the Chipmunks...
Perhaps if MTV had sunk its teeth into things and put the whole film through the quick-cut music-video grinder, at least they could be seen to stand by their principles. Otherwise, "Joe's Apartment" fails, despite however millions of years its stars have survived. Wait for stars even lower in the march of evolution: Beavis and Butthead...