Word: mtv
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While young people in the '60s took over university buildings, advocacy groups such as Lead or Leave or Thau's Third Millennium rely on MTV, electoronic mail and other technological tools to push their agenda...
Less than a year after it was founded, Third Millenium claims to have signed up 1,000 members. Newsweek and The New York Times have written stories about the group, and MTV regularly covers its activities...
...course, little is completely new in this marketing strategy. Getting messages across to audiences that don't fully realize they are receiving them is as old as the subliminal spots for popcorn and soda that advertisers flashed on movie screens in the 1950s. More recently, for instance, mtv blended commercials for a Pizza Hut delivery service with its regular programming by showing pizzas arriving by horseback or out of the ocean for its video jockeys...
...about belly buttons or cleavage or appearing on the Late Show with David Letterman chewing cigars and spouting four-letter words to get attention. Although their CDs have sold consistently well -- their self-titled debut album went platinum -- both Girls harbor acid feelings about the image-conscious video age. "MTV has hurt music in one sense because people now judge a song by more than just the song," says Ray. But, she concedes, "in the sense of having another art form around -- video -- MTV is probably a good thing. If only they would be more responsible and not just play...
...snapshot of the culture-character fusion, remember the moment not long ago when a girl on MTV asked Clinton whether he wore boxer shorts or briefs. Can anyone imagine Harry Truman answering the question? If asked, Truman would have said, "None of your damn business!" He would have been right. Bill Clinton might have gracefully said on MTV, "Well, I have been accused of not having a sufficiently dignified approach, so maybe I'd better not answer that...