Word: mtv
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...that he hasn't faltered, sometimes spectacularly. His MTV-infused version of Romeo and Juliet was intended to reach young patrons, but when it toured in the West in the summer of 2005, it bombed with audiences and critics alike. But for Ratmansky, failure is just the occasional price of trying new things. "I would do it again," he shrugs. "It was a breakthrough for the company. There were a lot of younger people in the audience. Tastes are different everywhere; something that was adored in Paris might be hated in London...
...most part, the format worked. Martin Block, Alan Freed, and John Peel rose to national fame for their good taste and innovative programming. They simultaneously served as tastemakers and barometers for the listening public. At least that was the going logic until August 1, 1981. At 12:15 a.m., MTV began broadcasting on the air and once again the sky was falling for radio. To unceremoniously hammer the point home, MTV chose to show The Buggles’ “Video Killed the Radio Star” as its first music video. Clad in black pleather suits, the band...
...able to escape him. The 23-year-old Lebanese-born British singer topped a bbc poll of 130 industry tastemakers as the Next Big Thing for 2007, his music can already be heard on Motorola's RED ads in the U.S., his first video runs on mtv's top rotation, and his face will soon front fashion designer Paul Smith's spring/summer global ad campaign. Not too slouchy given he hasn't actually released a CD yet. Mika's debut single comes out on Jan. 29 in the U.K., but it's already No. 1 in that market by download...
...door to ease your shopping and a customer-service desk right at the entrance. Clothes are neatly grouped by lifestyle, trendy denim in one spot, work outfits in another. And they're labeled clearly, unlike in older stores. In early fall, Penney even sponsored the MTV Video Music Awards, running a series of live ads during the broadcast. It's a fairly radical move, given the store's uncool heritage...
...difficult to come to terms with this immense privilege that Harvard students possess in influencing change because it requires an honest confrontation with responsibility, collaboration, and sacrifice—three values that are decidedly incongruent with the mass-marketed “College!” ethos of MTV Spring Break imaginaries. I believe that Harvard students—at their most thoughtful—wrestle with the problem of how to have a college experience that is at once gratifying, fun, and exciting but that still coheres with a greater responsibility that comes with privilege in a world where...