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...will compare you to a creature from “Star Wars.” 2) “Dr. Zhivago” is overrated. Therefore, do not wear a fur hat with your fur coat. 3) Do not wear a pink, fake fur hat to the MTV Video Music Awards and then marry Tommy Lee again. That is bad decision making. —Columnist Rebecca M. Harrington can be reached at harring@fas.harvard.edu...
...Pills, supplements and hyperbaric chambers? It's all part of the modern-day medicine cabinet for wounded athletes. During an appearance on MTV Cribs three years ago, Owens was agog over the healing benefits of the chambers, which basically pump a high concentration of oxygen into patients under deep-sea pressures. The pure oxygen flows into the bloodstream, helping with wounds that might otherwise be difficult or impossible to heal, says Dr. Jeff Stone, medical director at the Hyperbaric Medicine Unit at Presbyterian Hospital's Institute for Exercise and Environmental Medicine in Dallas. The chambers have helped diabetics, cancer victims...
Interesting? How about holy grail? Companies as diverse as Unilever and DaimlerChrysler have used neuromarketing. Viacom Brand Solutions, the commercial arm of MTV Networks, for instance, had Neurosense study how viewers digest programming and ads. It looked at nine regions of the brain that control such functions as attraction, long- and short-term memory and understanding. A counterintuitive result: commercials generated more activity in eight of those nine cortical regions than the programs did, indicating that ads register...
Indeed, companies as diverse as Unilever and DaimlerChrysler have used neuromarketing. Viacom Brand Solutions, the commercial arm of MTV Networks, for instance, late last year had Neurosense study how viewers digest programming and ads. It looked at nine regions of the brain that control such functions as attraction, long- and short-term memory and understanding. One counterintuitive result: commercials generated more activity in eight of those nine cortical regions than the programs did, indicating that ads do register with viewers. But programming dominated the ninth area, which controls absorption - indeed, viewers were so absorbed by the programs that the other...
...surprised the entertainment industry and Main Street by kicking Tom Cruise's production company off the Paramount lot after 14 years, ostensibly for conduct unbecoming high-priced talent whose box-office receipts weren't as boffo as before. Reif Cohen, citing Freston's stellar record at the helm of MTV, predicted that moviemakers won't like news of his dismissal any more than investors did, and she could be right. ?Tom Freston is a friend and business associate of 20 years and is one of the most admired and respected executives in the entertainment business, and I for one will...