Word: mtv
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...Boot Camp - that's the installation of Windows XP as a second operating system, in case you hadn't heard. On startup, I can choose the Mac OS or Windows, and everything I tried in the latter environment worked as well as it could have. I even tested out MTV's Urge service with - Jobs forgive me - an iriver clix music player. It all worked together even more smoothly than it had done on my high-powered Dell desktop. My biggest problem was an inability to "right-click" using the MacBook's trackpad. Although there...
...HILLS MTV, WEDNESDAYS, 10 P.M. E.T. Oh, to be young, beautiful and videotaped! This sequel to rich-kids reality soap Laguna Beach follows LB's Lauren Conrad to fashion school in L.A. She moves into a fabulous West Hollywood apartment, then interviews for and just happens to land an internship at Teen Vogue--you keep waiting for the scene in which a 10-carat diamond falls from the sky into her lap. With My Super Sweet 16 and Tiara Girls, The Hills completes a kind of MTV trilogy of princesshood. Yet it's hard not to like Conrad, if only...
...Unlike other Windows Mobile products, it comes with speaker-independent voice recognition from VoiceSignal - a must for anyone who wants to talk and drive. This is also the first U.S. handset to stream stereo Bluetooth to wireless headphones. Once you have loaded up some MP3s or "rented" songs (from MTV's Urge or another Windows-Media-friendly, non-Apple music service), power up Motorola's $80 HT820 Bluetooth headphones. Tap the right ear, and a song starts playing. Tap the left, and the music gets quieter and you hear a prompt for voice-dialing. The headphones let you adjust...
...target people in their early 20s, who are tech savvy and the biggest users of the high-drain devices Oxyride is most suited to run: digital cameras, MP3 players and handheld games. So the company advertises heavily on youth-magnet media such as MySpace com Yahoo! Instant Messenger and MTV com Panasonic has also become the battery sponsor of Anheuser-Busch theme parks and the Dew Action Sports Tour, a competition featuring skateboarding, BMX biking and freestyle motocross...
...definitely striving to reach new audiences, but there's competition all around. In an age with so many ways to get music, XM is no longer just up against Sirius and some local FM channels, but Apple iTunes, MTV Urge - even your cell-phone carrier. Here's to the bloody battle ahead...