Word: mtv
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...channel aimed specifically at gay and lesbian viewers. LOGO is scheduled to debut in 10 million to 15 million homes with digital cable in February, and is being touted by its creators as a cultural turning point. "It's a channel whose time has come," says Brian Graden, MTV and VH1's entertainment president, who helped develop the new channel. "Finally every voice will be accepted in the media landscape...
He’s a rapper, but you haven’t seen him on MTV. He works in politics, but you haven’t seen him on CNN. The media has ignored Tef and others like him, but Tef is part of a new generation of activists that may just make the difference in November’s elections...
...YOUR CHANNELS DO IN CHINA? Nickelodeon is the highest-rated product on the CCTV [China Central Television] kids' channel. And we expect to triple our distribution by the end of the year to make the total distribution of MTV China about 10 million...
...CHAIRMAN AND CEO OF VIACOM, THE AMERICAN MEDIA GIANT, WAS IN China last week to announce new business ventures in that country for MTV and Nickelodeon. Back home, meanwhile, another Viacom network, CBS, was weathering the flak over its disputed report on President Bush's National Guard duty. Redstone spoke with TIME's Neil Gough in Guangzhou...
...QUESTIONS: Sumner Redstone on the Rather flap and MTV in China...