Word: mtv
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...colleague. "It's not my fault that your company owes me $85,000," he says. Dash flicks the phone shut and continues. "We have to come out with something--maybe a 'Posh Spice Is Dead' mix tape. I refuse to make our culture look stupid to get on MTV...
...each year to students seeking internships with senators, representatives, government officials and “mainstream” political organizations. Included in the list of the IOP’s sponsored summer internships is a position working in MTV’s Strategic Partnerships Office. Apparently, even working at MTV is more worthy of IOP funding than grassroots mobilization and protest...
...Westinghouse (which had acquired CBS a year earlier). He became CEO of CBS in January 1999 and within a year persuaded Viacom chairman and CEO Sumner Redstone to buy CBS for $40 billion. Now, as president and COO of Viacom, Karmazin presides over a portfolio whose holdings include MTV, UPN, Paramount Pictures and Simon & Schuster and whose revenues in 2002 were $24.6 billion. With a stable roster of executives and an A-minus credit rating, Viacom is one of the best-positioned giants in the media industry. It's also one of the most profitable, earning $2.2 billion...
...fantasy life. The truth is, it's his fantasy to pull off marketing coups. To coincide with his retirement, Jay-Z is taking a commercial victory lap that includes a final record, The Black Album; a Reebok shoe; a concert tour; and an autobiography to be published by MTV Books (which just might help get the video for his single, Change Clothes, a bit more airtime). All the cross-promotion ensures that Jay-Z will depart the field like a conquering hero--or a Happy Meal...
Which was the real Shakur? Was he the congenial fellow chatting with his MTV confessor Tabitha Soren and explaining cultural inflections? ("Niggers is the guys strung up by a rope during a lynching. Niggaz is the guys walking past the velvet rope on their way into the club.") Or The west coast warrior exchanging rhetoric and artillery in dissing contests with his bitter rivals, East Coast hip-hoppers Biggie Smalls and Puffy Combs? Shakur had been an actor since childhood and showed real gifts in the films Juice and Gridlock'd. Maybe Thug Tupac was one more fictional character, which...