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NOTEBOOK: Reaching out to the Taliban; investigating 9/11; an Israeli army leader vs. Sharon; how far does the mutual-fund scandal go?; Saks, Bloomie's and MTV launch new magazines...
Starbucks' foray into magazine publishing was short-lived (remember Joe?). But magazines linked with existing brands or stores are hot. Saks Fifth Avenue, Bloomingdale's and MTV all launched their own glossies in October. And custom publishing (sponsored editorial content aimed at a targeted audience), once an industry stepchild, is now a bright spot, growing about 10% a year while the rest of the business languishes. --By Kate Novack...
...MTV...
...Faust 1, Froehlich, who is also a Crimson editor, lets dialogue takes a back seat to frequent MTV-style sequences in which Mephistopheles’ minions perform grotesque and/or seductive routines to blaring rap. Those audience members who don’t keep their radio stations tuned to KISS may quickly find the dances tiresome. Nevertheless, some of these dances are strikingly effective; in the dramatization of Gretchen’s fall from spotless maid to teenage mother, the minions torment her, and then strip her from a frock down to a short, sexy black dress, after which she joins...
...Freshman,” and having the winning video in an episode of MTV’s “Advance Warning.” The video’s song will also get a spot as a bonus track on one of the “MTV Advance Warning” CDs, which promote up and coming artists identified by the television network...