Word: much
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Dates: during 1940-1949
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...blood transfusions, still remembering the early days of the magazine, sometimes found it hard to realize TIME'S success. One evening, as Luce outlined the magazine's first big advertising campaign-to cost $20,000-Hadden asked in alarm: "My God, Harry, have we got that much money...
Said he: "Manufacturers and retailers have no more important approach to the problem of rebuilding volume than early price reductions. It would appear that many appliance retailers have found their sales off as much as 50% [in 1949]. However, [price reductions] are about the one thing the manufacturers are unwilling to face . . . Relatively little has been done to meet the public's demand for lower prices. The only question seems to be whether industry will move in quickly and do the needed thing or whether it will invite a couple of seasons of bad business and then finally have...
...profit looked good. In three years, air freight has grown from virtually nothing to more than 115 million ton-miles last year. The potential amount of U.S. air freight, said CAB last week, is more than one billion ton-miles per year, or more than eight times as much as all airlines are now hauling. The cargo lines had promised they would develop the business if given the chance. Now it was up to them to make good...
...much is it worth to have the President's ear? Two and a half months ago a sympathetic Manhattan jury decided that if the whisperer was Oilman James A. Moffett, it was worth plenty. The jury awarded the onetime FHAdministrator a fat $1,150,000 judgment in his suit against Arabian American Oil Co., Inc. for certain "services rendered" (TIME, Feb. 28). The services, according to Moffett, were very special. Saudi Arabia's King Ibn Saud had demanded an extra $6,000,000 a year from Aramco in 1941, on the threat of tearing up its multi-billion...
Obvious advantage of the oval wheels: they do not spin themselves into the mud, as round wheels do. They are "geared to the mud": the pointed ends dig into it while the flat sides, whose curvature is like that of a much larger round wheel, support the weight of the vehicle. Inventor Kopczynski says his experimental unit has about twice as much pulling power as if its wheels were round...