Word: muchness
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Dates: during 1930-1939
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What has kept the attendance below estimates is anybody's guess. Some guesses: 1) entrance fee too high; 2) unfavorable reports of high food prices, etc. (an 85? dinner, 40? lunch, can be got at the Fair but its swank restaurants charge five times as much); 3) New York City itself is too much competition for any world's fair; 4) antagonism of country's press toward New York; 5) absence of community pride among New Yorkers; 6) hard times. Whatever the reasons, the Fair failed to get its expected Big Push in July. (For that month...
Arithmetic is as much a concern to the 60 professional showmen who have cast their pitch in the New York World's Fair amusement area as it is to the amateur showmen who are struggling with the Big Show itself. At the last audit, fortnight ago, the amusement section had divided a take from Fair visitors of a shade over $3,000,000, and it was not enough...
...plus an additional $15,000 a week for plugging some 14 products, from Pepsi-Cola to opera glasses). Billy Rose has an equally remarkable way with costs -about $30,000 a week at the Aquacade-and Billy says he is clearing from the Aquacade after expenses as much as $80,000 a week. Although the Fair takes a cut ranging from 8% to 25% of gross receipts from amusement concessions, under Rose's contract his payments did not begin until he had recouped $160,000 he spent to roof the Marine Amphitheatre and build a swimming pool (his total...
...Richard Kettlewell, one of the first men Henry Ford hired when he was preparing to enter commercial automobile production in 1902, later formed a tool, die and pattern business which earned him as much as $500,000 a year before it crashed during Depression I. Now he is a sort of free-lance automobile salesman...
...much air-cooling in the summer is unhealthy, says Dr. Mills. "Body and mind seem to need this annual period of biologic rest. Any great degree of summer cooling tends to keep the body machine going at winter speed, and must only accentuate the signs of wear and tear...