Word: mudd
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This Ain't no Mudd Club...
...midday Sunday talk show. These programs are both opportunity and trap to a politician who feels the need to get public exposure. The shows get relatively low ratings, but the ratings would be even lower if the programs were only sober discussion of the issues; viewers hope that Roger Mudd, George Will or Sam Donaldson can draw blood. Secretary of State George Shultz can be droningly evasive and still be asked back; lesser fry do not dare. (Andrei Gromyko doesn't have to face the problem at all.) No American politician could get away with an Englishman...
...self-righteousness began Tuesday morning. In full page newspaper advertisements, NBC touted its team of Brokaw, Roger Mudd and John Chancellor, Boxed in a corner, like some surgeon general warning, appeared the first example of "electoral process respect," or EPR. NBC, the ad promised, would not call any state until the network had received some actual returns. That high-minded avowal forced NBC to wait practically an entire minute. By 8:01 p.m., enough "actual returns" had trickled in to allow NBC to credit Reagan with 166 electoral votes...
There was some welcome relief. Roger Mudd brought intelligence to the NBC triumvirate. And Brinkley managed to seem as sharp and wry at ABC as he once was at NBC. ABC also scored with George Will and Tom Wicker, if only because both seemed so visibly confused by Walters' words...
...toward a dramatic and offsetting win on the West Coast, Hart canceled election-night network interviews in Los Angeles, missing a possibly vital chance to call attention to his California triumph. NBC had promoted its scheduled interview with Hart on the nightly news. When he bailed out, Correspondent Roger Mudd put questions to an empty chair, a bit of low-blow journalism that enraged the candidate when he heard about it later...