Word: mudd
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...Washington-based anchor, Frank Reynolds. After he went on sick leave in April, ABC'S nightly news ratings dropped from second place to third, but the advantage went mostly to CBS. Those results convinced top officials at NBC that the pairing of the puckish Brokaw and dour Roger Mudd, 55, had little chance of catching on. A peripatetic workaholic, Brokaw has made mild fun of Mudd's reluctance to leave Washington in pursuit of story or spectacle. Though Brokaw continues to regard Mudd as a friend, he was described by NBC sources as having lobbied for the change...
...after Reynolds died, NBC News President Reuven Frank demoted Mudd in a confrontation that Frank described as "painful but not acrimonious." Mudd was lured from CBS in 1980, after losing to Rather in the competition to succeed Cronkite, with the promise that he would become NBC'S sole anchor if John Chancellor stepped down. Later Mudd agreed to share the job to help NBC keep Brokaw. For his pains, Mudd was reassigned to what he does as well as nearly anyone else in television, political reporting. He announced his ouster to newsroom colleagues last Tuesday. Nothing was said...
...News, where President Roone Arledge has ardently wooed big names, staffers raised objections to Mudd as a potential anchor: he is a two-time castoff; hiring him would bypass ABC veterans; as a coworker, he is distant and demanding. Said ABC News Vice President Richard Wald: "We would rather have someone from inside." Among ABC correspondents, Jennings is the obvious choice. He was ABC'S anchor for three years, beginning in 1965, when he was only 27, and has been persuasive if cerebral as a London-based coanchor; since he shifted to Washington July 4 as a substitute...
...Marshall McLuhan's "global village," with newscasters focusing on diverse stories as they viewed the world from different places. Arledge's decentralized vision was taken up, in part, by CBS News under Sauter, who downplayed Washington and Government in favor of more geographically varied news. In Mudd's view, his ouster by NBC also reflects "an anti-Washington bias." But NBC News President Frank insists he moved Mudd mainly because the show "looked like two decks of cards being riffled together." Sums up Frank: "The two-anchor program was not coherent...
Flamboyant Law Professor Alan M. Dershowitz, fresh from his successful defense of Lynette "Squeaky" Frame in her legal appeal, begins working to "clear the name" of Samuel Mudd, the Maryland doctor found guilty of assisting John Wilkes Booth by giving the assassin medical succor during his escape. In return, grateful NBC anchorman Roger Mudd--a descendant of the doctor--promises Dershowitz "all the air time he wants...