Word: muffler
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Gold-painted Midas mufflers have long rejuvenated the aging exhaust systems of millions of American autos. Even so, there is something new: after 20 years of steady but unspectacular growth, the sales and profits of Midas-International Corp. have suddenly taken off on a heady flight. Last December Midas, which franchises independent muffler installers, opened in Phoenix its 900th muffler shop. The company has also been diversifying to become a force in the burgeoning market for recreational vehicles-campers, trailers and motor homes. Last year Midas reported $225 million in sales, a 39% increase, to its corporate parent, IC Industries...
...line investment (for about $18) is a thermal -meaning it traps the air-underwear with an inner lining of moisture-absorbent cotton topped with wool, cotton and nylon. On top the urban survivor wears a flannel shirt, a cashmere sweater or a goose-down vest, a tweed jacket, a muffler, mittens (which allow fingers to warm each other) and a heavy overcoat. On the assumption that the 8:30 a.m. train to town will be a late, late show, the well-booted suburbanite may be wise to invest in the commuter's equivalent of a mink coat: Eddie Bauer...
...MOTORIST AID CALL BOX, O'Rourke braked to a stop and followed the simple instructions on the box. Then she lost consciousness. Minutes later, a rescue unit arrived and rushed the family to a nearby hospital, where doctors treated them for carbon-monoxide poisoning caused by a faulty muffler...
...lifeless-plain reminiscent of the deserts of Arizona and northern Mexico. Clearly visible were bright patches of sand and dunes, some low ridges, what seemed to be an eroded crater and a landscape littered with rocks. Some of the more distinctively shaped rocks were promptly given names like "Midas muffler" and "Dutch shoe" by scientists. On the horizon, about two miles away, was a ridge that could be the rim of a large impact crater from which many of the rocks may have been ejected. Scientists estimated that some of the boulders were as big as 12 ft. in diameter...
Lemongello and his banker chum formed a corporation and invested $32,000 in a one-shot showcase performance at the Westbury Music Fair, a theater near Islip, aimed at attracting other partners. They found six, among them the owner of a Long Island Midas Muffler franchise and an Islip doctor. The six put up $390,000, and Lemongello worked out a plan to hit the New York metropolitan-area market, as he puts it, "like a slow-release time bomb." He cut a two-record album, Love 76, then in January activated his bomb: a 13-week, $187,000 campaign...